The pursuit of...Halle Berry


I recently read that the beautiful Halle Berry has just turned into a business woman by investing in a Parisian lingerie brand called Scandale.
Halle owns 50% of the company and is launching it in the USA as a franchise in Target stores.
The French brand, Scandale, has over 80 years of expertise and its style is sophisticated, timeless, Parisian chic.
Halle Berry has started off with a line of ten collections of classic lace, nude and some animal print lingerie sets.
It will be interesting to see how this collection fairs in the states and whether it will branch out globally.


“I WAS DRAWN TO SCANDALE BECAUSE OF ITS FRENCH HERITAGE AND GORGEOUS LINGERIE. THE PRODUCTS ARE DESIGNED TO SUPPORT A WOMAN’S DESIRE TO LOOK BEAUTIFUL AS WELL AS HER ESSENTIAL NEED TO FEEL CONFIDENT AND COMFORTABLE IN HER BODY.”
– HALLE BERRY

Halle mentioned in an interview with Vogue that she knows many women who always wear the same 'janky' (her words!) bras and that she wanted to make an affordable line accessible to everyone so that we can emulate the French who really do care about their under garments.
Let's face it, we all do have that favourite bra....and quite often we can spend quite a penny on getting nice new ones, that we end up hanging on to them until they're well past their best!! (I know I have some at the back of my drawer which are pretty suspect!) 



Scandale are a French brand that has a rich heritage in producing elegant and classic lingerie since 1932 - alongside Halle's stunning and covetable looks,  I'm sure they'll be a big rush of women who will be running to their nearest Target stores and snapping up their piece of Parisian chic on a budget.

Have you brought anything from the line?

Love, Ivy George x 

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